Sharp Prognostics LLC DBA Surfsyde (we, us, or our”) and its affiliated entities (collectively “Company,” “we,” “us,” or “our”) respects you (“you” or “Customer”), your privacy and values the relationship we have with you.

This Privacy Policy describes the types of personal information we collect, how we use this information, whom we may share it with, and the choices available regarding our use of the information. We also describe the measures we take to protect the security of the information and how to contact us about our privacy practices.

Surfsyde products are available for sale in many places—online at Surfsyde.com, online marketplaces, and at third-party retail locations. This Privacy Policy applies to the personal information collected on Surfsyde.com, any website, mobile application or document that links to this Privacy Policy, and in any other forum where Surfsyde has a direct relationship. Unless otherwise indicated at the time that you provide your personal information, any personal information collected at third-party retail locations is usually not provided to us and may not be subject to this Privacy Policy.

INFORMATION WE COLLECT

We collect the following categories of information about you. In most cases the information we collect covers multiple categories.

When visiting our Sites, you may be asked for certain types of Personal Information (e.g., your first and last name, mailing address, city, state, zip code, telephone number, e-mail address, credit card number, etc.). This Personal Information allows us to administer our business, better provide products and services to you, communicate offers on products that may be of interest to you, and to fulfill your order. You may volunteer to disclose Personal Information to us. If you do not want to disclose your Personal Information to us, please do not submit it. 

Contact information and personal identifiers, such as your name, address, email address, telephone number, and username or social media handle.

• Contact information and personal identifiers, such as your name, address, email address, telephone number, and username or social media handle.
• Device identifiers, such as information about your device like your MAC address, IP address, or other online identifiers.
• Demographic information, such as your age, sex, and gender (some of which may be protected by applicable law).
• Physical characteristics, such as your hair type and color, skin type, and eye color.
• Commercial information, such as the products or services you have purchased, returned or considered, and your product preferences.
• Payment information, such as your method of payment and payment card information (including payment card number, expiration date, delivery address and billing address).
• Biometric information, such as facial images
• Identity verification information, such as photo identification for in-store pick-ups, loyalty member ID, and other authentication information like passwords.
• Online or network activity information, such as information regarding your interaction with our website or mobile applications, other digital properties, and advertisements, information about your browsing and search history on our website or mobile applications, and log file information which includes, but may not be limited to, your browser type, webpages you visit, and other electronic network activity.
• Geolocation information, such as information that can help identify your physical location like your GPS coordinates or the approximate location of your mobile device.
• Audio and visual information, such as recordings of your voice when you call our customer service and images we record through CCTV in our self-owned retail stores.
• Professional or employment-related information, such as information from your resume, employment history, education information and professional licenses or certifications.
• Health and medical information, such as skincare concerns, diagnosis, medical reports and history.
• User Content, such as your communications with us and any other content you provide (including photographs, videos, reviews, articles, survey responses and comments).
• Inferences drawn from or created based on any of the information identified above.

HOW WE COLLECT INFORMATION

We may obtain personal information about you from various sources. The categories of sources from which we collect personal information are:

• Directly from you, such as when you make a purchase on our website or in one of our self-owned retail stores, contact us with a question or complaint, use one of our mobile applications, create an account on our website, register for one of our loyalty or professional programs, respond to a survey, participate in a contest or other promotion, make an appointment, sign-up to attend an event, apply for employment, or sign-up to receive marketing communications.
• From your friends or family members, such as when your friend or family member sends you a gift or makes a referral.
• Cookies and automatic collection methods. When you visit our website or use one of our mobile applications, and when you open or click on emails we send you, we, and third parties we work with, may automatically collect information from your browser or device using technologies such as cookies, web beacons, pixel tags, and similar technologies. Cookies are small text files that websites send to your computer or other Internet-connected device to uniquely identify your browser or to store information or settings in your browser. Web beacons or pixel tags are small images which are embedded into our website or emails that provide us with information about your browser or device, or whether you open or clicked on the emails we send you. These technologies enable us, or the third parties who place such technologies, to collect information such as device identifiers and online or other network activity information.
• Through in-store and other offline technologies, such as video surveillance and WiFi technology in and around retail stores we own, and call recording technology when you speak to customer service.
• From our business partners and service providers, such as demographic companies, analytics providers, advertising companies and networks, and other third parties that we choose to collaborate or work with.
• From social media platforms and networks, such as Facebook, Twitter, Pinterest, and Instagram. For example, we may obtain your information from a social media platform or network if you interact with us on social media or choose to log-in to our website using your social media credentials.
• From other affiliates that you have interacted with.

HOW WE USE THE INFORMATION

We may use the information you provide to:

• To provide products and services to you, such as fulfilling orders and processing payments, creating, servicing and/or maintaining your account or any loyalty or professional program membership you may have with us, assisting with product selection and replenishment, and managing current or past purchases.
• To communicate with you, including to respond to your inquiries or complaints, and to help you place an order.
• To administer your participation in special events, contests, sweepstakes, surveys, promotions and our loyalty or professional programs.
• For marketing and advertising, such as to send you marketing and advertising materials via postal mail, text message or email, and to show you advertisements for products and/or services tailored to your interests on social media and other websites.
• For analytics purposes, such as to understand how you use our website and mobile applications, understand your preferred method of purchasing with us, determine what browser and devices you use to visit our website or mobile applications, and to evaluate and improve our products, services, advertisements, website and mobile applications.
• To operate and improve our business, including to respond to employment applications, provide quality assurance, conduct research and development to develop new products and services, and perform accounting, auditing and other internal business functions.
• For legal and security purposes, such as to detect, prevent, and prosecute harmful, fraudulent, or illegal activity, loss prevention, identify and repair bugs on our website or mobile applications, and to comply with applicable legal requirements, relevant industry standards and our policies.
• Other short-term, transient use.

We also may use the information in other ways for which we provide specific notice at the time of collection.

CALL CENTERS 

When you call one of our call centers about a product, delivery, billing question or for customer service, you may be asked for Personal Information that identifies you, along with additional information we need to help us promptly answer your question, such as your name, address, email address and a phone number where we might contact you. By completing or submitting a registration form or partial registration form you are consenting to receive SMS, wireless or other mobile offerings to your cellular phone. We may retain this information to assist you in the future.

INFORMATION WE SHARE

We may share your personal information with:

• Service providers. We may transfer personal information to service providers who perform services on our behalf based on our instructions. We do not authorize these service providers to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements. Examples of these service providers include entities that process credit card payments, fulfill orders and provide web hosting, advertising, and marketing services.
• Parties to a corporate transaction. We also reserve the right to transfer personal information we have about you in the event we sell or transfer all or a portion of our business or assets. Should such a sale or transfer occur, we will use reasonable efforts to direct the transferee to use personal information you have provided to us in a manner that is consistent with this Privacy Policy. Following such a sale or transfer, you may contact the entity to which we transferred your personal information with any inquiries concerning the processing of such information.
• Other third parties. In addition, we may disclose personal information about you (i) if we are required to do so by law or legal process, (ii) to law enforcement authorities or other government officials, (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal activity, (iv) when disclosure of your personal information is otherwise required or permitted by law, or (v) with your consent.

YOUR RIGHTS AND CHOICES

Accessing, Updating and Modifying Personal Information

Subject to applicable law, you may have the right to request access to and receive details about the personal information we maintain about you, update and correct inaccuracies in your personal information, and have the personal information deleted, as appropriate. These rights may be limited in some circumstances by local law. We may take reasonable steps to verify your identity before granting access or making corrections. You may request to access, change or delete your personal information by emailing contact@surfsyde.com.

Email Opt-Out

You can opt-out from receiving marketing or clientele communications by email by following the instructions within the emails you receive from us or by contacting us through our Privacy Request Portal. Please note that your opt-out request is specific to the particular type of email communication you receive from us. For example, if you opt-out from a clientele email, you will no longer receive clientele email communications, but you may still receive email marketing communications from us. Further, if you opt-out from both clientele email communications and marketing email communications, we may still send you transactional or operational emails. Examples of transactional or operational emails include, purchase or shipping confirmations, password resets, profile updates or other account related messages.

Postal Mail Opt-Out

You can opt-out from receiving marketing communications by postal mail by following the instructions that may be included in a particular promotion. You also can request that we refrain from sending you promotional postal mail by contacting us at contact@surfsyde.com.

Text Message Opt-Out

You can opt-out from receiving text messages from us by replying STOP to the text message you receive from us or make a request by emailing contact@surfsyde.com. Please note that this will only opt you out of the specific text messaging program associated with that number.

Push Notifications Opt-Out

When you download one of our mobile applications, we may provide you with the option to opt-in to receive push notifications. You may, after downloading one of our mobile applications, opt-out of receiving push notifications by adjusting the settings on your mobile device.

Geo-Location Information

When you use one of our mobile applications, we may ask you to share your location. You may choose not to share your geolocation details by adjusting your mobile device’s location services settings.

COOKIES, TARGETED ADVERSTISING & ANALYTICS

Cookies

Cookies are small text files that websites send to your computer or other Internet-connected device to uniquely identify your browser or to store information or settings in your browser. We use different types of cookies on our website, including performance cookies, functional cookies and targeting cookies. You may adjust your computer or mobile device settings to opt out of this.

Cookie Settings

Please note that your opt-out only applies to the browser you use to submit your opt-out, so if you use multiple browsers or devices, you must opt-out on each browser, on each device. Your opt-out is enabled using cookies so once you opt-out, if you delete your browser’s saved cookies on a device, you will need to opt-out again on that browser on that device.

Targeted Advertising

We work with third party advertising companies (such as ad networks) to serve advertisements for us. These advertising companies may use cookies and other technologies to collect device identifiers and online or network activity information, such as information about the websites you visit over time and the advertisements you click on, in order to deliver advertisements that are targeted to you. You can opt-out of this form of targeted advertising from the companies we work with by changing your cookie settings. Please note that even if you opt-out of this form of targeted advertising, you may still see ads from us, but the ads will not be targeted based on behavioral information about you.

We also work with third-party platforms, including platforms operated by social networks, such as Google, and Facebook, to show you advertisements. We may convert your email address, telephone number, or other information into a unique value and have these third-party platforms match this unique value with a user on their platform or with other data they may have collected about you. This matching enables us to deliver advertisements to you and others on these platforms. You also can request that we refrain from using your personal information in this way by contacting us at link below

Do Not Track and Advertising Across Different Websites

We currently do not change our tracking practices in response to “do-not-track” signals or other similar mechanisms. Third parties that have content or services on our website such as a social feature, analytics service, or an advertising network partner, may obtain information about your browsing or usage habits. These third parties do not change their tracking practices in response to “do-not-track” signals from your web browser and we do not obligate these parties to honor “do-not-track” signals.

Analytics Services

We may use analytics services, such as Google Analytics, on our website, our social media pages, or our mobile applications to help us evaluate and analyze how visitors use these platforms. For specific details on how Google collects and uses information on our website, social media pages, or mobile applications, please visit: HOW GOOGLE USES DATA.

INTERNATIONAL TRANSFERS

We may transfer the personal information we have about you to countries other than the country in which the information was originally collected and your personal information may be processed and stored outside of your country of residence. Those countries may not have the same data protection laws as your country of residence and your personal information will be subject to applicable foreign laws. When we transfer your information to other countries, we will protect that information in the manner described in this Privacy Policy.

CHILDREN’S PRIVACY

This website is not intended for or directed to children under the age of thirteen and we do not knowingly collect personal information from children under the age of thirteen on the website. If we become aware that a child under the age of thirteen has provided us with personal information, we will delete the information from our records.

HOW WE PROTECT PERSONAL INFORMATION

We maintain reasonable administrative, technical, and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure, or use.

LINKS TO OTHER WEBSITES

Our website or mobile applications may provide links to other websites for your convenience and information. These websites may operate independently from us. Linked websites may have their own privacy notices or policies, which we strongly suggest you review if you visit any linked websites. To the extent any linked websites you visit are not owned or controlled by us, we are not responsible for the websites’ content, any use of the websites, or the privacy practices of the websites.

UPDATES TO OUR PRIVACY POLICY

This Privacy Policy may be updated periodically and without prior notice to you to reflect changes in our personal information practices. We will post a prominent notice on our website to notify you of any significant changes to our privacy practices and indicate at the top of the Privacy Policy when it was most recently updated.

ADDITIONAL RIGHTS AND DISCLOSURES FOR CALIFORNIA RESIDENTS

Disclosures of Personal Information

We disclose the following categories of personal information for business or commercial purposes:

Contact information and personal identifiers	Identity verification information
Device identifiers	Internet or other electronic network activity information
Demographic information	Geolocation data
Device identifiers	Audio and visual information
Physical characteristics	Professional or employment-related information
Commercial information	Health information
Payment information	Biometric information

These disclosures take place for the following business or commercial purposes:

• To audit our interactions with you to ensure compliance with applicable law and to measure the effectiveness of our products, services, and advertisements;
• To detect, prevent, and prosecute harmful, fraudulent, or illegal activity;
• To identify and repair bugs on our website or mobile applications;
• To provide services, such as customer service, order fulfillment, and payment processing, which we either conduct or engage service providers (such as courier services) to conduct on our behalf;
• For research and development;
• To further our business goals, including to advertise our products and services;
• For quality assurance; and
• Short-term, transient use.

The disclosure of personal information for which we receive valuable consideration (i.e., the receipt of some benefit other than money) is considered a “sale”. We may disclose the following personal information for valuable consideration:

• Device identifiers
• Internet or other electronic network activity information

We do not sell the personal information of minors under 16 years of age without affirmative authorization if we have actual knowledge of the individual’s age.

Your California Privacy Rights

You have the right to request the following details about the personal information we have collected about you during the past 12 months:

• the categories and specific pieces of personal information we have collected about you;
• the categories of sources from which we collected personal information about you;
• the categories of personal information we disclosed about you for a business purpose;
• the categories of personal information we sold about you and the categories of third parties to whom it was sold;
• the business or commercial purpose for collecting or selling your personal information.

In addition, you have the right to request that we delete the personal information we have collected from you (subject to certain exceptions).

You can exercise your rights by emailing contact@surfsyde.com. We will take reasonable steps to verify your identity when processing your requests.

We will not discriminate against you on account of your exercise of your California privacy rights.

HOW TO CONTACT US

If you have any questions or comments about this Privacy Policy, or if you would like us to update information we have about you or your preferences, please contact us on the link below.

If we need, or are required, to contact you concerning any event that involves your personal information we may do so by telephone or email.